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The platform is rolling out a new feature that allows them to lessen the volume of AI-created media appearing in their feeds. This initiative comes as the service revealed that it now features more than 1 bn content made with AI.

Pilot Phase and Launch

The new functionality is being tested over the following weeks before a widespread release. This development aligns with a surge in AI-generated material, fueled by new video-generation tools.

The Broader AI Trend

Recent reports that nearly one in 10 of the fastest-growing channels on another major platform only show AI-generated videos. A large amount of this output is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.

Based on user feedback that many people like content made with AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the ability to increase or decrease of that, depending on their own likes,” commented a platform representative.

Volume and Proportions

The platform disclosed that there are presently over a billion videos on its network identified as AI-generated. Overall, over 100 million media items are uploaded to the platform daily, making AI content a relatively small part of its complete catalog.

Customizing Your Feed

Users will be able to reduce or increase the volume of artificial media they watch by using the topic control feature in the application and choosing “AI-generated content”. Additional categories that are already be modified under the setting cover current affairs, clothing, cosmetics, and movement.

Content Labeling and Policies

The platform’s rules oblige users to label “realistic” AI-made content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI-generated clip that is not labeled can be removed under its terms of service.

Furthermore, the service will from now on add an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This measure is aimed to deter users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is also introducing a $2m AI literacy fund for professionals and organizations to produce learning resources about ethical AI use. This project will assist educational bodies specializing in educating computer science.

Moderation Strategy

The video-sharing app has defended its moderation strategy, following debate over plans to lay off hundreds of review team members in Britain. The company is set to reduce 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.

A senior executive explained that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content ahead of it has to be seen by humans. TikTok reported a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.

We believe it is crucial to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”